The Role of SEO in Online Marketing

role of SEO

Most companies today need to keep up with the times to earn a profit. One of the methods that most businesses need these days is Search Engine Optimization (SEO).

What is Search Engine Optimization (SEO)?

Search Engine Optimization is the process of tweaking your website in order to improve the visibility of your business online. In general, if you have a higher rank on a page of search results, the more visitors will go to your website and, consequently, some of these visitors can be converted into customers for your business.

SEO focuses on search engine behavior, how search engines function, what people are looking for online, the keywords they use in the search engine, and the type of search engines used by the target audience for your business.

So why use SEO in marketing your business? What can it do for you company? The following section addresses these questions.

Advantages of Using SEO in Marketing Your Business:

online marketing

SEO can be beneficial to your business for the following reasons:

  • People are actively looking for your services or products through the use of search engines.
  • The resulting traffic will most likely convert some of your visitors to customers.
  • It increases your sales and leads.
  • It doesn’t involve paid advertising.
  • Good ranking will provide promotion 24 hours a day, 7 days a week.
  • It builds the trust and the credibility of your business.
  • It can further inform your customer about your business.
  • It can influence purchasing decisions.
  • It increases the brand awareness and equity of your business.
  • It can help increase the referrals for your website.

Ok, now that you have realized that SEO can help your company grow, you’re probably asking: How do I get started using it for my company?  What are the different options to improve the current rankings for my business?

The next section discusses hiring a professional company to help you address these concerns.

Advantages of Hiring a Professional SEO Company:

It’s ideal to hire a professional SEO company, especially if you’re relatively new to the concept.

  • They’re experienced in their field, and so outsourcing it will allow you to focus more on the nature of your business.
  • They will provide you with new ideas for your business in terms of niche in keyword marketing, which could then turn into new ventures or new products.
  • They will be more performance driven because they will want to keep you as a client.
  • They will help you save time and effort.
  • They reduce the risk of acquiring penalties from search engines that results from not using the right techniques.

Now that you understand how professional SEO companies can benefit your business, let’s now look at the process that can help you select the ideal company for your business’s needs.

Why You Need To Exercise Diligence in Selecting an SEO Company

It’s important to practice diligence when selecting a company, because the company that you’ve chosen might practice “black hat” techniques that can give the appearance of success, but then they disappear before your company gets penalized.

Such practices can only do more harm than good. What’s even worse is that you’ll be left to take care of the damage done. You also need to choose a company that will charge you no hidden.

What to Look For / Ask When Hiring SEO Services

value of seo

Asking the right questions can help you make sure they can handle the SEO needs of your business and help you prevent selecting a company that practices “black hat” techniques. But what exactly should you ask?

Here are some questions that will help you determine if their services are right for you:

  • How do you approach the process of SEO to provide results?
  • How will you adapt your process to our business?
  • What are your metrics for success?
  • How long before our company can see the results from your services?
  • How can the SEO be incorporated in our marketing strategy?
  • What are the methods that you use during keyword research?
  • What does your progress report look like?
  • How can you adapt to industry changes and search engine updates?
  • How long have you been running your company?
  • How can we help to make sure that you can make our business’s SEO effective?


These SEO guidelines should help you in searching for your ideal service provider. By looking at a definition of SEO and discussing how using it can improve your business, you’ll be able to see the importance of hiring a professional company to help you succeed in marketing your business online.


What are you waiting for? Use SEO for your business and see the rewards for yourself!

7 thoughts on “The Role of SEO in Online Marketing”

  1. SEO can really benefit your business if the guys who are doing it knows what they are doing. I had a site once that is not really performing well, but once I have hired an SEO company to do their job, it went well for me.

  2. You can try it out if you have the time. But don’t go into black hat mode. It’s really dangerous especially now that Google’s algorithm is getting smarter everyday. Me, I can say that I’m a gray hat because pure white hat is so freaking slow to work.

  3. SEO has a big impact in business. They can do all the work related to managing your site. Just hire one who is trusted and with great credentials.

  4. Useful points here. This will surely help me. Planning to hire one. Have a hard time managing my business and website at the same time. Thanks for this!

  5. If you want to know more how SEO can help in your business, this post is perfect for you. Very worth to read.

  6. You can focus more on your business when someone managing your website. That’s the good role of SEO. They will get the job done to rise your rankings in search engines.

Leave a Reply